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SCOTT BORCHETTA TAKES AMERICAN IDOL TO NASCAR

SCOTT BORCHETTA TAKES AMERICAN IDOL TO NASCAR

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March 23rd, 2015

5 Comments

FOX’s hit show American Idol is experiencing strong ratings in its 14th season with Big Machine Label Group President/CEO Scott Borchetta in the driver’s seat as the show’s new in-house Mentor. Borchetta, who has been working with the Idol contestants since November of last year, is prominently featured on the show each week where he advises this season’s crop of eclectic and edgy young singers on song selection, stage presence and fan engagement. In an effort to show contestants the pressures of performing the National Anthem in front of thousands of fans, Borchetta arranged for Idol’s Top 11 remaining contestants to perform the song at the Auto Club 400 NASCAR race this past weekend in Fontana, CA. The contestants delivered a powerful performance on the track before serving as grand marshals for the race with Borchetta. Footage from the race will appear on this week’s show. A longtime racing fan, Borchetta can often be spotted at tracks all over the nation on weekends taking in a Nascar, IndyCar or Formula One race. For the 2015 racing season, Big Machine Records is a sponsor of the the Chip Ganassi Racing Team. Borchetta is a longtime believer that racing and music are very synonymous, telling Forbes magazine, “There are a lot of parallels, there really are. As far as the talent, as far as strategy … part of it is, ‘Get me that lane nobody else is racing in and we’ll find a way to win it.’”

5 Comments

  1. Ed Bradshaw says:

    Mike Borchetta makes all the sense in the world when he compares racing to the music industry. Love ’em both! The producers made a smart move when they brought him on board to pump up American Idol.

    Ed Bradshaw
    Pittsburgh, PA

    • Coco Bailey says:

      Hmmm…. Mike Borchetta is Scott’s dad, who is also a wizard in the industry. But Scott is the mentor on idol. Had to point that out, Ed. Both are well respected in the music industry, as they should be. I think Scott has breathed new life into Idol.

      Coco Bailey
      Santa Monica, CA

  2. Cassie Winston says:

    I LOVE American Idol and I think this year is the best ever. How lucky the winner will be to sign with Scott Borchetta. So brilliant to pair Idol kids with NASCAR and expose them to those fans. The guy is a genius.

    Cassie Winston
    Alta Loma, CA

  3. Dan Sims says:

    Love Nascar, love Big Machine’s roster of stars, and I also am once again watching idol and starting to love some of the contestants who I think Big Machine will turn into big stars. Good time to be on the show.

    Dan Sims

  4. Cherise McQueen says:

    Personally, I think Scott Borchetta will turn Jax into a huge Big Machine star whether she wins or not. Really smart taking them to a NASCAR event. Those people are diehard fans and when they love you—watch out.

    Cherise McQueen
    Carson, CA (Home of the next LA NFL Team)

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